The problem
Colin's story lived on a template site that did not reflect his results or his ambition. His audience — fans, family and potential sponsors — spans Switzerland and Poland, so his presence must speak several languages and show real performance data, not decoration.
What the platform does
An Athlete Presence instance configured for Colin: approved localized content, a personal visual identity, and swimming results data imported and presented cleanly. The same shared application powers multiple athletes — which is exactly the model ABP Consulting wants to scale: one platform, many athletes, each with their own identity and story.
Why it matters
- Proves the reusable athlete-platform model, not just a one-off site
- Trilingual presentation (DE · EN · PL) for a real international audience
- Data-driven: results, records and progress front and center
- Approved-content workflow — the athlete's family stays in control
- Direct evidence of the "athletes deserve more exposure" mission
ONE PLATFORM — MANY ATHLETES — EACH WITH THEIR OWN STORY